The following is a list of the top 200 over-the-counter (OTC) and health and beauty care brands based on dollar amount sold in 2004. The list was obtained with permission from Drug Topics 2007.
|
Rank |
Product |
|
1. |
Private label cold, allergy, and sinus tablets or packets |
|
2. |
Private label internal analgesic tablets |
|
3. |
Prilosec OTC antacid tablets |
|
4. |
Private label mineral supplements |
|
5. |
Always sanitary napkins or liners |
|
6. |
Advil internal analgesic tablets |
|
7. |
Tylenol internal analgesic tablets |
|
8. |
Listerine mouthwash and dental rinse |
|
9. |
Dove nondeodorant bar soap |
|
10. |
Depend adult incontinence products |
|
11. |
Private label adult incontinence products |
|
12. |
Private label first-aid ointments and antiseptics |
|
13. |
Aleve internal analgesic tablets |
|
14. |
Ensure weight control or nutritionals, liquid or powder |
|
15. |
Private label multivitamins |
|
16. |
Nicorette antismoking gum |
|
17. |
Poise adult incontinence products |
|
18. |
Private label first-aid tape, bandages, gauze, or cotton |
|
19. |
Gillette Mach3 cartridges |
|
20. |
Private label laxative tablets |
|
21. |
Claritin cold, allergy, and sinus tablets or packets |
|
22. |
Claritin D cold, allergy, and sinus tablets or packets |
|
23. |
Tampax Pearl tampons |
|
24. |
Private label baby wipes |
|
25. |
Private label antacid tablets |
|
26. |
Benadryl cold, allergy, and sinus tablets or packets |
|
27. |
Private label antismoking gum |
|
28. |
Mucinex cold, allergy, and sinus tablets or packets |
|
29. |
Nature's Bounty mineral supplements |
|
30. |
Tampax tampons |
|
31. |
Crest toothpaste |
|
32. |
Degree deodorant |
|
33. |
Nature Made mineral supplements |
|
34. |
Private label cotton balls and cotton swabs |
|
35. |
Gillette Fusion cartridges |
|
36. |
Playtex Gentle Glide tampons |
|
37. |
Private label one- and two-letter vitamins |
|
38. |
Loreal Superior Preference hair coloring |
|
39. |
Olay Regenerist facial antiaging |
|
40. |
Airborne cold, allergy, and sinus tablets or packets |
|
41. |
Tylenol PM internal analgesic tablets |
|
42. |
Nature Made one- and two-letter vitamins |
|
43. |
Alli weight control candy or tablets |
|
44. |
Crest Whitening Plus Scope toothpaste |
|
45. |
Mucinex DM cold, allergy, and sinus tablets or packets |
|
46. |
Sudafed PE cold, allergy, and sinus tablets or packets |
|
47. |
Stayfree sanitary napkins or liners |
|
48. |
Private label cold, allergy, and sinus liquid or powder |
|
49. |
Private label nasal spray, drops, or inhaler |
|
50. |
Bayer internal analgesic tablets |
|
51. |
Loreal Excellence hair coloring |
|
52. |
Private label eye or lens care solutions |
|
53. |
Kotex sanitary napkins or liners |
|
54. |
Centrum Silver multivitamins |
|
55. |
PediaSure weight control or nutritionals, liquid or powder |
|
56. |
Colgate Total toothpaste |
|
57. |
Secret Platinum deodorants |
|
58. |
Private label sanitary napkins or liners |
|
59. |
Huggies Natural Care baby wipes |
|
60. |
Vicks Nyquil cold, allergy, and sinus liquid or powder |
|
61. |
Private label mouthwash or dental rinse |
|
62. |
Q-tips cotton balls and cotton swabs |
|
63. |
Colgate toothpaste |
|
64. |
Tylenol cold, allergy, and sinus tablets or packets |
|
65. |
Just For Men hair coloring |
|
66. |
Clairol Nice 'n Easy hair coloring |
|
67. |
Alcon Opti-Free Replenish eye or lens care solutions |
|
68. |
Band-Aid first-aid tape, bandages, gauze, or cotton |
|
69. |
Slim Fast Optima weight control or nutritionals, liquid or powder |
|
70. |
Gillette Mach3 Turbo cartridges |
|
71. |
Alcon Opti-Free Express eye or lens care solutions |
|
72. |
Osteo Bi-Flex mineral supplements |
|
73. |
Motrin IB internal analgesic tablets |
|
74. |
Private Label weight control or nutritionals, liquid or powder |
|
75. |
LifeScan OneTouch glucose |
|
76. |
Gillette Fusion Power cartridges |
|
77. |
Zantac 150 antacid tablets |
|
78. |
Clairol Natural Instincts hair coloring |
|
79. |
Serenity adult incontinence products |
|
80. |
Commit antismoking tablets |
|
81. |
Kleenex Cottonelle moist towelettes |
|
82. |
Softsoap Liquid Hand Soap |
|
83. |
Private label anti-itch treatments (including calamine) |
|
84. |
Nicroderm CQ antismoking patch |
|
85. |
Revlon Colorsilk hair coloring |
|
86. |
Crest Pro Health toothpaste |
|
87. |
Abreva lip balm or cold sore medication |
|
88. |
Children's Motrin internal analgesic liquids |
|
89. |
Neosporin first-aid ointments and antiseptics |
|
90. |
Huggies baby wipes |
|
91. |
L'Oreal Feria hair coloring |
|
92. |
Dove liquid body wash and all other |
|
93. |
Old Spice High Endurance deodorants |
|
94. |
Private label pregnancy test kits |
|
95. |
Breathe Right nasal strips |
|
96. |
Centrum multivitamins |
|
97. |
Vaseline Intensive Care hand and body lotion |
|
98. |
Imodium AD diarrhea tablets |
|
99. |
Garnier Nutrisse hair coloring |
|
100. |
Crest Pro Health mouthwash or dental rinse |
|
101. |
Theraflu cold, allergy, and sinus tablets or packets |
|
102. |
Boost weight control or nutritionals, liquid or powder |
|
103. |
Pampers baby wipes |
|
104. |
Futuro muscle and body support devices |
|
105. |
Sensodyne toothpaste |
|
106. |
Private label suntan lotion and oil |
|
107. |
Crest Whitestrips tooth bleaching or whitening powder or pills |
|
108. |
Excedrin internal analgesic tablets |
|
109. |
Icy Hot external analgesic rubs |
|
110. |
Kotex Security tampons |
|
111. |
Pepcid AC antacid tablets |
|
112. |
Pepto-Bismol stomach remedy liquid or powder |
|
113. |
Metamucil laxative or stimulant liquid, powder, or oil |
|
114. |
Bausch & Lomb ReNu MultiPlus eye or lens care solutions |
|
115. |
Vicks humidifiers or vaporizers |
|
116. |
Private label vaginal treatments |
|
117. |
Ensure Plus weight control or nutritionals, liquid or powder |
|
118. |
Alka Seltzer Plus cold, allergy, and sinus liquid or powder |
|
119. |
Private label manual toothbrushes |
|
120. |
Private label internal analgesic liquids |
|
121. |
Coppertone suntan lotion and oil |
|
122. |
Dove deodorants |
|
123. |
Coppertone Sport suntan lotion and oil |
|
124. |
Zicam nasal spray, drops, or inhaler |
|
125. |
Right Guard Sport deodorants |
|
126. |
Secret deodorants |
|
127. |
Dulcolax laxative tablets |
|
128. |
Pepcid Complete antacid tablets |
|
129. |
ThermaCare heat or ice packs |
|
130. |
Tylenol Arthritis internal analgesic tablets |
|
131. |
Omron blood pressure kit |
|
132. |
Old Spice Red Zone deodorants |
|
133. |
Private label hand and body lotion |
|
134. |
Monistat 1 vaginal treatments |
|
135. |
Private label disposables |
|
136. |
Tylenol internal analgesic liquids |
|
137. |
Maybelline Great Lash mascara |
|
138. |
First Response pregnancy test kits |
|
139. |
Children's Tylenol cold, allergy, and sinus liquid or powder |
|
140. |
One A Day multivitamins |
|
141. |
Private label laxative or stimulant liquid, powder, or oil |
|
142. |
Ace muscle and body support devices |
|
143. |
Always Fresh sanitary napkins or liners |
|
144. |
Fixodent denture adhesives |
|
145. |
Crest Whitening Expressions toothpaste |
|
146. |
Private label liquid hand soap |
|
147. |
Slim-Fast Optima Meal On-the-Go weight control or nutritionals, liquid or powder |
|
148. |
Irish Spring deodorant bar soap |
|
149. |
Scope mouthwash or dental rinse |
|
150. |
Gax-X antacid tablets |
|
151. |
Cologate Max Fresh toothpaste |
|
152. |
Axe liquid body wash and all other |
|
153. |
Private label antismoking patch |
|
154. |
Vicks Dayquil cold, allergy, and sinus tablets or packets |
|
155. |
Preparation H hemorrhoidal cream, ointment or spray |
|
156. |
Pampers Sensitive baby wipes |
|
157. |
Mennen Speed Stick deodorants |
|
158. |
Kotex Lightdays sanitary napkins or liners |
|
159. |
Tylenol Sinus cold, allergy, and sinus tablets or packets |
|
160. |
Claritin RediTabs cold, allergy, and sinus tablets or packets |
|
161. |
Excedrin Migraine internal analgesic tablets |
|
162. |
Private label tampons |
|
163. |
Gillette M3 Power cartridges |
|
164. |
Wet Ones moist towelettes |
|
165. |
Dial deodorant bar soap |
|
166. |
Monistat 3 vaginal treatments |
|
167. |
L'Oreal Natural Match hair coloring |
|
168. |
Bengay external analgesic rubs |
|
169. |
Advanced Listerine mouthwash or dental rinse |
|
170. |
Secret Clinical Strength deodorants |
|
171. |
Gillette Venus cartridges |
|
172. |
Alavert cold, allergy, and sinus tablets or packets |
|
173. |
Children's Tylenol internal analgesic liquids |
|
174. |
Rogaine hair growth products |
|
175. |
Tums E-X antacid tablets |
|
176. |
Advil PM internal analgesic tablets |
|
177. |
Robitussin cold, allergy, and sinus liquid or powder |
|
178. |
Mucinex D cold, allergy, and sinus tablets or packets |
|
179. |
Imodium Advanced diarrhea tablets |
|
180. |
Vicks VapoRub chest rubs |
|
181. |
Ban deodorants |
|
182. |
Afrin nasal spray, drops, or inhaler |
|
183. |
Private label diarrhea tablets |
|
184. |
Olay Definity facial antiaging |
|
185. |
Skintimate shaving cream |
|
186. |
Private label moist towelettes |
|
187. |
e.p.t. pregnancy test kits |
|
188. |
Olay Complete facial moisturizers |
|
189. |
Nature's Bounty one-and two-letter vitamins |
|
190. |
Midol feminine pain relievers |
|
191. |
Lever 2000 deodorant bar soap |
|
192. |
Private label glucose |
|
193. |
Purell hand sanitizers |
|
194. |
Chapstick lip balm or cold sore medication |
|
195. |
Gillette Custom Plus disposables |
|
196. |
Rolaids antacid tablets |
|
197. |
Alcon Systane eye or lens care solutions |
|
198. |
Suave Naturals regular shampoo |
|
199. |
Gillette Sensor Excel cartridges |
|
200. |
Banana Boat suntan lotion and oil |
Reference
Top 200 OTC/HBC brands in 2007. Drug Topics. Available at: http://drugtopics.modernmedicine.com/drugtopics/data/articlestandard//drugtopics/082008/492702/article.pdf.